Retail showcase
Set design for Hermès store in Bangkok by Studio Noa Verhofstad.
© All images courtesy of Studio Noa Verhofstad. More details on the designer's website.
Context
Studio Noa Verhofstad was commissioned by luxury brand Hermès to develop 4 set designs for the opening of their newest flagship-store in Bangkok, Thailand.
Challenge
While the concept was presented to Hermès art direction team's in Europe, production had to be outsourced nearby Thailand. Therefore the designs needed to be detailed and accurate. Time between concept and production was limited.
Solution
I translated the client's window concept sketches into high fidelity 3D models. I created textured visuals, and prepared all drawing sets regarding production. Ensuring that remote suppliers over-seas could produce our designs as intended.
The 3D model is created based on Noa Verhofstad's sketch and concept pitch.
The digital model is refined, textured and the showcase is rendered.
A printable 2D technical booklet aimed at the oversea producer is being made.
Images of the showcase after completion in the store.
The same process was applied to develop 3 additional windows for this new Hermès flagship-store.
© All images courtesy of Studio Noa Verhofstad. More details on the designer's website.